The whole dealership on one screen. And a GM that reads the numbers before you do.
JaRVis Command pulls six rooftops, the CRM, the DMS, the website, ads, reviews and the market into one database we own. JaRVis sits on top: ask it anything in plain English, let it notice what matters overnight, and approve what it wants to say.
Staff only · @mcclainsrv.com
See, ask, notice, act, watch, prove.
Sales, inventory, service, parts, management and accounting each get a screen built on the same store-aware data layer. Switch rooftops once; everything follows.
- Acquisition with today's leads, appointments and trade-ins
- Daily Lead Check-In with Green / Yellow / Red rep grades
- Website Traffic and Paid Media side by side
- Store review scores, month by month
/ Management- Corinth231
- Fort Worth188
- Rockwall142
- San Marcos96
- Kerrville88
- Oklahoma City129
Ask JaRVis runs a frontier AI model over a fixed catalog of read-only aggregate tools. Stat tiles, a chart and a table come back in seconds, with the business brief and the group's management standards behind every answer.
- Leads by source, reps in the red, inventory by store, pipeline value
- Saved chats and team notes
- Every question logged: who, what, which tools, blocked or not
/ Ask JaRVis- Reflection 3151.8
- Imagine 29701.6
- Solitude 3781.4
- Class peers1
Aggregates only · logged · no customer record left the warehouse
Every night the platform scores demand per unit, forecasts the week and flags anomalies. Then JaRVis writes down what matters, store by store, with a severity and a suggested action.
- Home → “What JaRVis noticed”, the bell, and the daily digest
- Useful / not useful / dismiss, and it learns what to stop producing
- Hot, normal, cold, stale on every unit
/ Home- FTWThree hot units priced above the identical competitor unit
Reflection 315RLTS views 1.8× class peers; same floorplan $2,100 lower at a dealer 11 miles away.
→ Price review on FW31542, FW31560, FW31577 this week.
Ask JaRVis about thisusefulnot usefuldismiss - CORUnit page views 31 % under forecast for a Tuesday
Paid-search sessions fell first; check the campaign status before the stock.
- Competitor cut: 4 Jay Flight SLX listings down $1,500 overnight
JaRVis proposes commitments from a conversation; a person saves them. Overdue becomes missed on its own. The morning run drafts GM notes; approve-before-send is the rule.
- Commitments ledger: open, due, missed
- One morning note per store, escalating by repetition
- Admin → JaRVis outbox: approve sends, reject stops
/ Admin / JaRVis outbox & commitmentsMorning. Three Reflections are drawing 1.8× the views of their class and the same floorplan is $2,100 cheaper down the road. That is demand we are pricing away. Second time this has come up. What is the plan on FW31542, 31560 and 31577 by Friday?
Market Watch collects what 18 competing dealers advertise on their own sites. Inventory Intelligence runs aging, duplicates and transfer rules over our feed and prices each unit against the identical competitor unit.
- First and last sighting, price changes, removals, market mix
- Aging 30 / 60 / 90 / 120 with recommendations by store
- Our units above market, in the digest every morning
/ Inventory / Market Watch| Unit | Ours | Closest competitor | Gap |
|---|---|---|---|
| 2025 Reflection 315RLTS | $68,995 | $66,895 · 11 mi | +$2,100 |
| 2025 Imagine 2970RL | $52,490 | $51,200 · 24 mi | +$1,290 |
| 2024 Jay Flight SLX 264BH | $29,995 | $31,495 · 9 mi | −$1,500 |
| 2025 Momentum 397THS | $109,900 | $109,900 · 31 mi | $0 |
The first-party pixel keeps the ad click ids, the campaign tags and the analytics client id. Website forms carry the same id, so a lead joins to its browsing. The identity engine resolves the rest, deterministically.
- Pixel live on every page of mcclainsrv.com
- Paid search and paid social connectors built
- Conversion upload back to the ad platform is the one planned write-back
/ Acquisition / profile- Sep 28Paid search click · click id kept · campaign “Fifth wheels · DFW”ads
- Sep 28VDP view · Reflection 315RLTS · Fort Worth · scroll 75pixel
- Oct 2Return visit from an email link · payment calculatorpixel
- Oct 2“Check availability” form · joined on GA client idpixel
- Oct 3CRM lead · same email, hashed · one profileCRM
- Oct 11Deal in the DMS · when deals are wired, the click gets its unitDMS
Shown to staff with the record. The model only ever sees the counts.
- 1Open the DMS, the CRM, analytics, the ad accounts, the review dashboard and three spreadsheets
- 2Export, paste, reconcile the store names by hand
- 3Ask someone for a report and wait a day
- 4Learn about the stale unit when the floor plan sits at 120 days
- 5Trust a vendor's model with your customer list
- 1One screen, one store toggle, every department
- 2Store codes, aliases and feed quirks folded in once
- 3Ask the question; the report comes back in seconds
- 4Hear it from JaRVis the morning the demand turns
- 5The model sees aggregates; the records never leave
Every source has a gate. The platform is useful before each one opens.
Each connector lands raw payloads in our warehouse, read-only, behind a swappable transport. Admin → Connections shows which are green this morning.
- Inventory feed from the DMS, six lots
- First-party website pixel on mcclainsrv.com
- Web analytics, daily
- Market Watch across competitor dealer sites
- A frontier AI model for Ask, the nightly pass and the morning run
- Paid search, three accounts
- Paid social
- Store reviews
- Appraisal and sales-log system
- Delivery photo and release tracking
- Parts on-order log
- Email delivery for the digest and the outbox
- The CRM: leads, engagement, communications
- Deals and closed repair orders from the DMS
- Payroll roster for the org model
- Conversion upload back to the ad platform (the one planned write-back)
- More competitor sites
Four windows, one morning.
/ Home- FTWThree hot units priced above the identical competitor unit
Reflection 315RLTS views 1.8× class peers; same floorplan $2,100 lower at a dealer 11 miles away.
→ Price review on FW31542, FW31560, FW31577 this week.
Ask JaRVis about thisusefulnot usefuldismiss - CORUnit page views 31 % under forecast for a Tuesday
Paid-search sessions fell first; check the campaign status before the stock.
- Competitor cut: 4 Jay Flight SLX listings down $1,500 overnight
/ Ask JaRVis- Reflection 3151.8
- Imagine 29701.6
- Solitude 3781.4
- Class peers1
Aggregates only · logged · no customer record left the warehouse
/ Admin / JaRVis outbox & commitmentsMorning. Three Reflections are drawing 1.8× the views of their class and the same floorplan is $2,100 cheaper down the road. That is demand we are pricing away. Second time this has come up. What is the plan on FW31542, 31560 and 31577 by Friday?
/ Inventory / Market Watch| Unit | Ours | Closest competitor | Gap |
|---|---|---|---|
| 2025 Reflection 315RLTS | $68,995 | $66,895 · 11 mi | +$2,100 |
| 2025 Imagine 2970RL | $52,490 | $51,200 · 24 mi | +$1,290 |
| 2024 Jay Flight SLX 264BH | $29,995 | $31,495 · 9 mi | −$1,500 |
| 2025 Momentum 397THS | $109,900 | $109,900 · 31 mi | $0 |
The same data, the view each job needs.
The group at a glance, and what changed overnight.
- Management rollup across six rooftops
- What JaRVis noticed, ranked by severity
- The daily digest in your inbox at 7:00
- Commitments: who promised what, and what slipped
/ Management- Corinth231
- Fort Worth188
- Rockwall142
- San Marcos96
- Kerrville88
- Oklahoma City129
By the time the floor opens, the numbers have been read.
One shopper. One finding. One note, and one answer.
- 7:42 PMOpens a 2025 Grand Design Reflection at Fort Worth
The first-party pixel records the view: stock number, make and model, price, store, scroll depth and the analytics client id. No name, no cookie from a third party.
- 7:46 PMSubmits “Check availability”
- 6:00 AMData pulls, then JaRVis scores every unit
- 6:20 AMFort Worth: three hot units priced above the identical competitor unit
- 6:30 AMDrafts the morning note for the Fort Worth GM
- 7:05 AMApproves the note from Admin → JaRVis outbox
- 8:15 AMAsks: “Which Fort Worth units are hot and above market?”
/ Admin / Website Pixel- 06:00Daily run: inventory feed, web analytics, Market Watch across 18 competitor sites, reviews.
- 06:10Scores written: unit demand, seven-day forecast, anomalies (25 % = watch, 40 % = act).
- 06:20Rule findings plus the AI pass. Two to five things worth a GM's attention per store.
- 06:30Morning run marks missed commitments and drafts one GM note per store that needs one.
- 07:00Daily digest: high-priority recommendations, aged units, competitor price cuts, our units above market.
- 07:05An admin reviews the outbox. Approve sends. Reject stops.
- 08:15Staff ask questions in plain English all day; every answer is audited, customer data never leaves the warehouse.
- Any timeA unit page view on mcclainsrv.com lands in seconds, with stock #, price, store and click ids.
Real data. Real guardrails.
How we count: units from the DMS inventory feed as last loaded; website sessions from the daily analytics pull since June; dealer sites from the Market Watch registry. The zero is by construction: Ask JaRVis only receives aggregates from allowlisted tools, and a tripwire blocks anything else.
Twenty screens, one store toggle, honest about what is live.
- HomeLive
KPIs, shortcuts, and “What JaRVis noticed” from the nightly run.
- Ask JaRVisLive
Plain-English questions → reports. Saved chats, team notes, commitments.
- AcquisitionLive · sample data until the feed lands
Today's leads, appointments and trade-ins, with a profile drawer and attribution path.
- Appraisals & Trade-insBuilt · awaiting access
The appraisal pipeline: stages, book values, offers, bids.
- Delivery Photos & ReleasesBuilt · awaiting access
Who took the delivery photo and the release, per store.
- Daily Lead Check-InLive · sample data until the feed lands
Rep grades, Green / Yellow / Red, against the activity standard.
- Website TrafficLive
Sessions by channel, landing page and store, pulled daily.
- Paid MediaBuilt · awaiting access
Paid search and paid social: spend, clicks, conversions, by campaign.
- ReviewsBuilt · awaiting access
Store reviews scored store against store, monthly.
- InventoryLive
Every unit from the DMS feed, by store, class and condition.
- Inventory IntelligenceLive
Aging, duplicates, needed inventory, transfer candidates, price position.
- Market WatchLive
18 competitor sites: listings, price history, removals, and our unit vs theirs.
- ServiceLive · sample data until the feed lands
RO volume, hours, and shop health.
- PartsBuilt · awaiting access
Parts sales plus real order aging from the on-order log.
- ManagementLive · sample data until the feed lands
Group rollup across all six rooftops.
- AccountingLive · sample data until the feed lands
Department summaries ahead of the deal and RO feed.
- FavoritesLive
The reports and screens you come back to.
- Connections & feed healthLive
Every connector's last run, rows, and errors.
- JaRVis outbox & commitmentsLive
Approve or reject drafted notes; run the morning pass now.
- Website PixelLive
Live events from mcclainsrv.com as they land.
Built so the customer list never has to leave the building.
The platform reads the CRM, the DMS, the website and the ad accounts. It never writes to a system of record. The single planned exception is our own conversions back to the ad platform.
A Postgres database under McClain's own account, plain SQL migrations, a full export path. No vendor holds the data.
The model reasons over counts, rates and rankings from allowlisted tools. A tripwire blocks any answer that carries an email, phone or SSN pattern.
Who asked, what, which tools ran, the report returned, and whether it was blocked, in an append-only log.
JaRVis drafts. Someone approves. Autonomy for an action type is earned after weeks of approved drafts.
Google sign-in restricted to company accounts and an access list.
What is JaRVis Command?+
McClain's RV's own customer data platform. It pulls the CRM, the DMS, the website, ads, reviews and the market into one database we own, gives every department a screen, and puts JaRVis on top to answer questions and notice what matters.
Who is JaRVis?+
The assistant inside the platform. It answers plain-English questions with reports, scores inventory every night, writes down findings, keeps a ledger of commitments and drafts the morning notes to GMs. It runs on the group's own management standards, loaded first on every surface.
Does the AI see customer data?+
No. The model only ever receives aggregates from a fixed set of read-only tools. Names, emails, phones, VINs and stock numbers stay in the warehouse. A tripwire blocks any answer that would carry one.
Will it email customers or change a deal?+
No. It reads from every system and writes to none of them. Outbound today means notes to our own GMs, and a person approves each one before it is sent.
What does it connect to?+
Almost any CRM or DMS, plus web analytics, paid search and paid social, store reviews and the website itself. Each source lands read-only behind a swappable connector, so a system can change without the platform changing.
Why are some screens marked sample data?+
Each source has a gate: a developer program, a signed access form, a key from a vendor. The screens are built and switch to live data the day the feed lands. Admin → Connections shows which are green.
How do I get in?+
Sign in with your company Google account. If you are not on the access list yet, request access and an admin will add you.
See it with your store's numbers.
Sign in with your company Google account. Not on the access list yet? Request access and an admin will add you.